$10 vs $100 Spaghetti (Which One Wins?)
Alex Guarnaschelli — Channel management & post
Social video agency · Los Angeles, CA
We run the YouTube channels behind network- level talent.
Strategy, production, post, and the reporting that proves it works — for established talent, studios, and networks. No crystal balls, no predictions, no noise.
Channels and shows we work on
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$200M+
owned-and-operated revenue grown for clients
$150M+
found for clients through digital rights management
99%
client retention, year over year
Double-digit
revenue growth, year over year
Selected work.
Shows that ship every week
I Ranked Every Fast Food Chain
Alex Guarnaschelli — Channel management & post
How to Make 5 Easy Desserts in Under 5 Minutes
Alex Guarnaschelli — Channel management & post
5 Appetizers in 5 Minutes That Shouldn't Be This Good
Alex Guarnaschelli — Channel management & post
One Chicken, Three Meals, Zero Waste
Alex Guarnaschelli — Channel management & post
3 Whole Meals, Only Canned Food
Alex Guarnaschelli — Channel management & post
What we do.
YouTube is the core of it
- 01
Social Media Management
Full-stack channel operations on YouTube and across platforms: publishing calendars, metadata, thumbnails, rights, and platform relationships. We run the channel so your team can run the talent.
- 02
Strategy & Consultation
Channel audits, format development, and launch plans built on platform data — for new YouTube channels and for properties moving from broadcast to digital.
- 03
Post Production
Editorial for long-form YouTube, Shorts, and video podcasts. Broadcast-grade finishing at platform cadence, from a 39-person team built for volume.
- 04
Paid Social
Targeted amplification behind launches and tentpole moments — deployed where it compounds organic performance, not as a substitute for it.
- 05
Reporting & Insights
Reporting your stakeholders can actually read: revenue, retention, and audience growth in plain numbers, delivered on a schedule.
- 06
Community Management
Comments, community tab, and audience operations that keep a fandom active between uploads — handled by people, with escalation paths your team controls.
Results.
Numbers or it didn't happen
The Curiosity Shop
Sample data- Problem
- A network-backed podcast launching on YouTube with no channel infrastructure and a weekly deadline from day one.
- What we did
- Built the channel from zero: publishing system, metadata and thumbnail workflow, full-episode plus clips strategy.
- Result
- Consistent weekly cadence from launch, with clips feeding discovery back to full episodes.
+120%
watch time in 6 months
52/52
weekly episodes shipped on time
Wild 'N Out
Sample data- Problem
- Years of broadcast archive sitting idle while the audience for the format lived on YouTube.
- What we did
- Re-cut the archive into platform-native highlight packages with a metadata system built for search and suggested traffic.
- Result
- The archive became a daily-publishing channel that runs without touching the production team.
3x
monthly views year over year
20+
videos published per week
Mookie Betts
Sample data- Problem
- An athlete with two brand partnerships and no content operation connecting them to his audience.
- What we did
- One production pipeline serving both brands: shoot days batched, editorial calendar shared, reporting unified.
- Result
- Both partners renewed with expanded scope after the first season.
2x
engagement rate vs. brand benchmarks
100%
partner renewal
Who we are.
Built for the work
Astra Media is a 39-person social video agency in Los Angeles, CA, founded in 2023 and led by CEO Trevor Baker. We manage YouTube channels and produce content for established talent and the networks and studios behind them.
We do the actual work others say they do — techniques most marketers leave untouched, rooted in customer service, obsessed with results and growth.
Every client to date has come by referral. We'd rather keep it that way — this site exists so that when someone passes our name along, what you find matches what you heard.
Trevor Baker
CEO, Astra Media
Ready when you are
To the stars.
Tell us who you manage and what you're launching. We'll show you what the channel can do.
Start a conversationTalk to us.
Managing talent, running a network, or launching a show? Tell us what you're working on and who's involved. We reply from a human inbox.
Los Angeles, CA
jh@astramedia.co